Fox Searchlight is getting pretty clever in their marketing of Sundance hit “Martha Marcy May Marlene”, debuting new posters that have QR codes built in and which will exclusively premiere two brand new trailers for people who scan them with their phones. EW premiered the posters and The Film Stage has helpfully embedded the new trailers for those of us too lazy to hunt down such a poster on the streets of Manhattan, Brooklyn, and Los Angeles.
Elizabeth Olsen gives a breakout performance in the Sean Durkin directed festival favorite – it’s already hit Sundance and Cannes, and will continue on to New York and Toronto next month – as a young woman attempting to re-assimilate back into normal society after fleeing from a cult. John Hawkes follows up his Oscar nominated turn in “Winter’s Bone” as a similarly creepy cult leader, and Sarah Paulson and Hugh Dancy are also on board as Martha/Marcy May/Marlene’s sister and brother-in-law who take her in.
“Martha Marcy May Marlene” hits theaters on October 21.